Group Buying – For Service Industry
There are many group buying websites which offer various daily deals. The deals available on these websites are more service based than product based, the reason being that the products do not have high margins to give discounts on. In service industry the competition is more intense and acquiring new clientele is difficult, therefore more group buying deals are offered on services.
Group Buying – For Competitive Edge
Getting featured in group buying websites gives the businesses a competitive edge over their competition. If there are more than two service providers for a similar service, the one offering a heavy discount is for sure to win the game over the others.
